Med Spa / Injectables
InjectCo
Overview
A multi-location injectables and med spa group running paid acquisition across every service line it offers.
Challenge
The account had to carry a wide menu (botox, lip and dermal filler, liquid BBL, liquid rhinoplasty, EZ Gel, PDO threads, laser hair removal, weight-loss programs and more) across several locations, where each service has its own audience, its own seasonality and its own economics. Run as one undifferentiated account, the cheap services subsidise the expensive ones and nobody can see which is which.
Approach
We built and fully optimized a campaign for every service the group offers, separated by location, so each one earns its own budget on its own numbers rather than hiding inside a blended average. Creative is service-specific and provider-led, with UGC carrying the treatments people want to see performed before they book. The weight-loss program launched off the back of that structure and opened strong, scaling from nothing into a full line of its own rather than staying a test on the edge of the budget.
Results
Every service line now has its own cost per lead, its own creative and its own budget, and the group can see exactly which treatments and which locations are worth pushing.
The Proof
The numbers that moved.
Overview · Blended
By Platform
Meta, March to August 2026. Google, June to August 2026.
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