Overview
A single-platform Meta account selling seats in a paid masterclass that runs as a quarterly cohort.
Challenge
A cohort has a fixed number of seats and a fixed start date, which makes every unsold seat a permanent loss rather than a delayed sale. The program had never filled a cohort. Demand had to arrive on a schedule, in a quantity that matched the room, on one platform with no second channel to lean on.
Approach
We ran the two ways a person can enter the program as separate campaigns rather than one, so the on-site application and the native lead form could be judged against each other instead of averaged together. Cold prospecting carried the volume and retargeting was kept deliberately small, at under three percent of spend, so it could not quietly eat budget that belonged to new demand.
Results
Every cohort since has filled. Fifteen of fifteen seats, every quarter, against a program that had never sold out before.
The Proof
The numbers that moved.
Overview · Blended
By Platform
Meta, March to August 2026. Fifteen seats a quarter at $3,000 a seat.
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