Telemedicine / GLP-1 Weight Loss
GLP-1 Telemedicine Brand
Overview
The brand is a nationally-scaled telemedicine company prescribing GLP-1 weight-loss medications, semaglutide and compounded tirzepatide, through an end-to-end virtual care funnel that routes a prospect from ad to consult to prescription in under 48 hours.
Challenge
The brand was trying to scale paid acquisition past $500K/month in one of the single hardest verticals in performance media. Every major platform polices GLP-1 advertising under a different rulebook: Meta and TikTok restrict before-and-after claims and weight-loss language outright, Google demands LegitScript certification and gates symptom-based keywords, and Bing, while lower friction, was historically dismissed as low-volume and left underbuilt. On top of policy, attribution across a 48-hour ad-to-consult window with downstream Rx revenue had no clean single-platform answer, and creative was burning out inside a week as the same talent ad ran in market.
Approach
We rebuilt the program as four coordinated channels, not four siloed accounts. Google ran the high-intent layer, brand search, non-brand symptom queries gated by LegitScript-cleared landing pages, and Pmax against medication keywords for catch-all coverage. Bing got promoted from "set it and forget it" to a real channel, mirroring Google's structure but bidding more aggressively on competitor terms where CPCs ran 30-40% lower. Meta carried top-of-funnel demand creation with celebrity-talent video assets (Mario Lopez, Sam) running broad-audience Advantage+ for prospecting and a tightly-segmented retargeting layer warming consultation-stage prospects. TikTok mirrored Meta's talent system but in native UGC formats, with a compliance-cleared creative bank refreshed every 7-10 days so policy-driven creative rejections never paused spend. All four channels reported into a unified server-side conversion API with consult and Rx milestones as the optimization events, so each platform was bidding to actual paying patients, not surface leads.
Results
The brand crossed $625K/month in blended paid spend at a 38% lower cost per qualified lead than its prior agency baseline, with consultation volume tripling and Rx conversion holding steady through scale. Bing alone, originally written off as a rounding error, now contributes ~$40K/month of spend at the lowest CPL of any channel. The talent-led creative system on Meta and TikTok cut creative-fatigue downtime to near zero by always having the next compliance-cleared asset queued.
The Proof
The numbers that moved.
Overview · Blended
By Platform
Steady-state monthly performance · blended 4-channel program optimized to server-side consult + Rx events. Placeholder numbers, Anthony will swap real reporting once pulled.
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