E-commerce / Teamwear & Sportswear
JAKO
Overview
JAKO is a German teamwear and sportswear brand outfitting clubs, teams, and athletes across the DACH region with kits, training gear, and lifestyle apparel.
Challenge
JAKO's D2C shop was growing but leaned heavily on seasonal promotions and branded search. Prospecting on Meta plateaued as the same evergreen creative fatigued, and Google spend was concentrated on brand terms — leaving new-customer demand on the table during key moments like back-to-school and season kickoff.
Approach
We rebuilt Meta around a creative-velocity engine — a steady cadence of short-form video tied to seasonal moments (Back2School, season kickoff) feeding a consolidated prospecting campaign and a tight catalog retargeting funnel. On Google, we separated brand from non-brand, expanded Shopping coverage across the full catalog, and layered Performance Max to capture the high-intent demand the social campaigns created across DE, AT, and CH.
Results
Over the first quarter, blended ROAS climbed from breakeven-adjacent into a stable, profitable range while spend scaled into peak season. Seasonal video kept Meta prospecting efficient through every drop, and the restructured Google account turned wasted brand spend into incremental new-customer revenue across the DACH markets.
The Creative
The ads that did the work.
The Proof
The numbers that moved.
Overview · Blended
By Platform
First-quarter blended performance · DACH (DE / AT / CH).
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