Commercial Plant Supply
Commercial Hydroponic Supplier
Overview
The brand is a hydroponic plant supplier based in Colorado.
Challenge
The team at the brand was running their own ads and negative on return. After an initial audit, all of their revenue was coming from branded terms, so the campaigns weren't bringing in any new customers.
Approach
Our strategy for the brand began with stopping their bleeding as soon as possible. We split out branded terms into their own campaign and implemented a new keyword targeting strategy from updated research. We a/b tested search and Pmax to start and fixed their Merchant Center to start serving free listings on Google. After about a month, we began experimenting with ROAS targets on all campaigns to find the perfect sweet spot.
Results
A major mistake most brands or PPC managers make is not paying attention to how many new customers a campaign brings in and controlling how much is spent on brand searches. After just a couple of months, they saw a major increase in new customers and are continuing to scale.
The Proof
The numbers that moved.
Overview · Blended
By Platform
Monthly blended performance · Google account with branded split out + Pmax/Search with ROAS targets + Merchant Center free listings. Illustrative.
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