Flux IQ — Internal Reporting Dashboard

Flux IQ is a private, internal-only reporting dashboard built by Flux Marketing for use exclusively by our own employees and contracted account managers. It is not a product offered to clients, partner agencies, or any third party.

Purpose

Flux Marketing manages over 50 client accounts on behalf of 43+ partner agencies across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. As our portfolio has grown, our team needs a single place to monitor performance across all platforms instead of switching between Google Ads, Meta Ads Manager, and TikTok Ads Manager throughout the day.

Flux IQ solves that by pulling performance data from each platform’s API into one unified reporting interface our team can check at a glance.

What Flux IQ Does

  • Unified performance dashboard — spend, impressions, clicks, CTR, CPC, conversions, conversion rate, and ROAS per client account, with date-range filtering and drill-down to campaign and ad-group level.
  • Anomaly alerts — automated detection of budget pacing issues (over- or under-pacing vs. expected monthly spend) and performance drops in conversions, conversion rate, or clicks across rolling 7-day and 30-day windows. Alerts are delivered to the responsible account manager via in-app banner and Slack.
  • Reporting exports — CSV/Excel exports of metrics for partner agency review.
  • Internal AI reporting assistant — natural-language Q&A against cached performance data (“How is account X tracking vs last week?”).

How Flux IQ Uses the Google Ads API

Flux IQ uses the Google Ads API in read-only capacity only. The tool exclusively performs Search and SearchStream calls. No Mutate operations of any kind are performed. The tool cannot create, edit, pause, or modify any campaigns, ad groups, ads, budgets, bids, or audiences through the API.

All Google Ads accounts that Flux IQ reports on are linked to our Google Ads manager account (MCC ID: 153-381-5966).

Access

Flux IQ is not publicly accessible. Authentication is restricted to Flux Marketing employees on the @fluxpaidads.com domain and an explicit allow-list of contracted account managers. Partner agencies and end clients do not have logins to Flux IQ.

Contact

For questions about Flux IQ or Flux Marketing’s use of the Google Ads API: google-ads-api@fluxpaidads.com